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Article: Digital Camera Penetration Reaches 20% of U.S. Households, According to New Report by InfoTrends Research Group.
- Article from:
- Business Wire
- Article date:
- April 22, 2003
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Business Editors/High-Tech Writers
BOSTON--(BUSINESS WIRE)--April 22, 2003
InfoTrends Research Group's latest study of digital camera users confirms that 20% of U.S. households now own a digital camera. Digital camera penetration is rising rapidly and is expected to reach 30% by the end of 2003. InfoTrends' study of U.S. Internet-connected households revealed that 45% of respondents own a digital camera and that 24% of Internet-connected households plan to purchase their first digital camera this year. The results of InfoTrends' surveys and forecasts are used to calculate household penetration.
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