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Article: Earth Day Becomes Victim of Corporate Takeover.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- April 22, 2003
CopyrightCOPYRIGHT 2003 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Dina Cappiello, Houston Chronicle Knight Ridder/Tribune Business News
Apr. 22--Earth Day, which began 33 years ago today as a nationwide rally to clean up the planet, has become the latest victim of the corporate takeover.
From Houston to Hong Kong, companies are seeking to polish their green image by sponsoring Earth Day events, which grass-roots groups and cities struggle to fund.
This year, garbage haulers, coffee companies and even missile manufacturers are underwriting Earth Day festivities, a public relations strategy that has divided environmentalists and led to protests of Earth Day itself.
While some in advocacy ...