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Article: Merchandising: secret to promoting the bottom line. (Outdoor Marketplace).
- Article from:
- Shooting Industry
- Article date:
- April 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Publishers' Development Corporation. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Gary Skiba understands the value of good merchandising. As the Hunting Department manager for Bill Jackson Inc. in Pinellas Park, Fla., he's responsible for keeping his department -- as large as many small retail stores -- looking top notch.
When you enter his department you know you're in a place where hunters are King. Every square inch of the department is packed with the stuff hunters love.
Yet, the department isn't cluttered or hard to negotiate. During 2002, Skiba completely remodeled the department to update its customer appeal. It's now stocked to 100 percent capacity. Soft lighting, mahogany walls, clear signage and a high degree of ...