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Article: Private label: continues to evolve.(Industry Overview)
- Article from:
- Tea & Coffee Trade Journal
- Article date:
- April 20, 2003
- Author:
CopyrightCOPYRIGHT 2003 Lockwood Trade Journal Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Private label, whether for coffee or tea, is an industry sector that is continuing to evolve and mature. The new paths which have been charted by the largest grocery, discount and membership stores are becoming major thoroughfares of commerce with hundreds and hundreds of products now being sold as store brands. These brands, once viewed as shoddy knock-off's catering to the poorest and least discerning members society are now often seen as the value-oriented and knowledgeable choice among the continent's most affluent shoppers. Tim Castle and Sheryl Rothmuller speak with a few private label tea and coffee packers in the US.
More firms than ever are seeking out ...