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Article: In Search of Image Boost, Indianapolis hires New York Marketing Firm.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- April 28, 2003
CopyrightCOPYRIGHT 2003 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Matthew Tully, The Indianapolis Star Knight Ridder/Tribune Business News
Apr. 28--The city is looking for an image, and the mayor is hoping a public relations firm from New York City and more than $100,000 in taxpayer money can help find it.
"It's not that we have an image problem like the one Cleveland had," said Mayor Bart Peterson. "It's more that there's a lack of a strong picture (of Indianapolis) in people's minds."
Clearly, the name Indianapolis has meaning attached to it. The Indianapolis 500 is one of the world's best-known sporting events, and the city's amateur sports scene draws plenty of attention.
The mayor and ...