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Article: Bates UK loses [pounds sterling]21m Royal Mail. (Digests).(Brief Article)
- Article from:
- Marketing Week
- Article date:
- April 3, 2003
- Author:
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Beleaguered ad agency Bates UK has lost the [pounds sterling]21m Royal Mail advertising account. The decision ends an eight-year relationship as Bates endures one of the most dismal periods in its history.
After putting the pitch out to tender, Royal Mail has chosen to brief four groups of agencies in an effort to take a more integrated approach to its marketing: Grey Worldwide London and Joshua; M&C Saatchi, Saarchi Village and Lida; Abbott Mead Vickers.BBDO, Proximity London and Wolff Olins; and J Walter Thompson, OgilvyOne and Landor. Following organisational reshuffles which delayed the review, Royal Mail is eager to reach a decision quickly -- the winning ...