|
|
Article: Frieda Aims for the Masses.(John Frieda Professional Hair Care Inc. advertising campaigns for mass appeal )
- Article from:
- WWD
- Article date:
- April 25, 2003
- Author:
CopyrightCOPYRIGHT 2003 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: Andrea M.G. Nagel, New York, and Jennifer Weil, Paris NEW YORK - It was no marriage of convenience, this coupling between John Frieda Professional Hair Care and Kao Corp. Already it is bearing fruit, only eight months after tying the knot.
Beginning this summer, the company will unveil a slew of new print and TV advertising campaigns to support the company's global hair care business, which includes the Frizz-Ease, Sheer Blonde, Beach Blonde and Relax brands. And, the company plans to continue its stepped-up global execution, which already has showed signs of growing sales in France and Germany.
The advertising outreach is a big one for John ...