Newspaper article from our research archive:

Use events to your advantage.(Business)

Byline: By Nicola Railton

Using events as a marketing tool is becoming an increasingly more popular method of reaching target markets directly and effectively.

The corporate hospitality and events sector has increased by 19pc since 1997 and is currently worth pounds 11.56 bn. Conferences, events and exhibitions are particularly useful for branding and recognition with many companies hosting their own events or exhibiting at events as a method of promoting themselves in the marketplace.

Exhibiting or hosting an event must be carefully planned, selecting the occasion ...

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