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Article: Bad hair days wash romance off the agenda.

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PR Newswire
Article date:
May 1, 2003
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London -- London, May 1 /PRNewswire/ -- More than one in five women (22%) will cancel a date or hide to avoid seeing someone they fancy, if they are having a bad hair day. And one in 20 would actually give up sex or their boyfriend in exchange for great looking hair for the rest of their lives.

The confidence-hitting effect on women of bad hair days is revealed in just published research on behalf of the new Sunsilk hair care range.

Nearly two-thirds (63%) of women consider their hair as a mating signal to attract men, and nearly all women (97%) believe that having attractive hair is essential to their self-esteem, and it therefore acts as an emotional ...

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