|
|
MAKING CUSTOMER SERVICE A STRATEGIC PARTNER.
- Article from:
-
Circulation Management
- Article date:
-
May 1, 2003
|
Copyright informationCOPYRIGHT 2003 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Processing orders, dealing with complaints, updating addresses and handling renewals are the first things that spring to mind when one thinks of customer service. However, in recent years, the circulation service function within many companies has expanded to include up-selling and cross-selling as part of an overall effort to drive revenues.
The expansion into cross-selling and up-selling marks just the beginning of how customer service roles can overlap in a mutually beneficial way. Circulation marketing is one of the areas poised to gain from a bridge between the two functions, according to speakers at a recent seminar at Direct Marketing Association's Circulation Day.