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WRANGLER UNVEILS DENIM WORKWEAR.(Brief Article)
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Daily News Record
- Article date:
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April 28, 2003
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Copyright informationCOPYRIGHT 2003 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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GREENSBORO, N.C. -- Wrangler has introduced a new denim workwear collection. Called Riggs Workwear, the jeans, jackets and shirts are specially engineered to meet the demands of long, grueling hours on the job.
"The market size for work jeans presents enormous potential, with each consumer buying about six jeans per year," said Phil McAdams, president of Wrangler specialty apparel. "With no complete line of products for the working man currently in the marketplace, Wrangler welcomes the opportunity to meet their needs."
The merchandise, which was tested on a panel of ...
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