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WRANGLER UNVEILS DENIM WORKWEAR.(Brief Article)

GREENSBORO, N.C. -- Wrangler has introduced a new denim workwear collection. Called Riggs Workwear, the jeans, jackets and shirts are specially engineered to meet the demands of long, grueling hours on the job.

"The market size for work jeans presents enormous potential, with each consumer buying about six jeans per year," said Phil McAdams, president of Wrangler specialty apparel. "With no complete line of products for the working man currently in the marketplace, Wrangler welcomes the opportunity to meet their needs."

The merchandise, which was tested on a panel of ...

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