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Article: Kraft produces Philadelphia cream cheese at Curitiba.
- Article from:
- South American Business Information
- Article date:
- May 5, 2003
CopyrightCOPYRIGHT 2003 COMTEX News Network, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Brazil, May 5, 2003 (Gazeta Mercantil/SABI via COMTEX)
The US food company Kraft Foods already invested US$120mil in its Curitiba-based complex (Parana state) to produce Philadelphia cream cheese. The company will also invest in marketing and plans to hold the leadership, surpassing the current leader Nestle. It keeps undisclosed some of complex figures as production capacity and investments in equipment, but the plant was projected to be the leader in productivity among the brand' eleven plants worldwide. It is also studying to bring other brands of its Cheese & Groceries division to Brazil as Kraft (cheeses), Jacobs and Maxwell House (coffee), Post (cereals) and ...