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Article: Snack Food gets staple status. (Merchandising).(Brief Article)
- Article from:
- Mass Market Retailers
- Article date:
- April 21, 2003
CopyrightCOPYRIGHT 2003 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- It was unusual to find snack food products at the front end of food, drug and discount stores a decade ago, but that is no longer the case. Today 64% of supermarkets include salty snacks in their checkstand product mix, and the category has made inroads in the drug and discount channels as well.
The salty snacks category is identified as a "fast expander" in "Front-end Focus 2002," a new front-end study that is the result of a collaboration among Time Distribution Services, Dechert-Hampe & Co. Masterfoods USA and Wm. Wrigley Jr. Co.
Other categories singled out as fast expanders include noncarbonated beverages, cookies, batteries, ...