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Article: Wild Planet Toys Partners Exclusively with Kodak to Offer Film and Savings in New Fall Products.
- Article from:
- Business Wire
- Article date:
- May 7, 2003
CopyrightCOPYRIGHT 2003 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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News Editors
SAN FRANCISCO--(BUSINESS WIRE)--May 7, 2003
Wild Planet Toys is extending quality, convenience and savings to consumers this fall by packaging Kodak film and coupons inside its three new camera toys.
Eastman Kodak Co. was chosen as the exclusive film supplier to the toy manufacturer and will have 24 exposure, Kodak Max versatility 400 film included inside Wild Planet's Spy Gear(TM) brand Spy Wrist Cam(TM), Undercover Girl(TM) brand Secret Camera Journal(TM), and Off the Map(TM) brand Zoom Cam(TM).
In addition to packaging call-outs depicting the film on the front and back of each toy box, Wild Planet is labeling each unit ...
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