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Article: Families No Longer Watch Together; New Definition of 'Family Viewing' Needed in Era of Multiple TV Sets, Fragmented Tastes.(Media Planner)
- Article from:
- TelevisionWeek
- Article date:
- May 5, 2003
- Author:
CopyrightCOPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Andrew Green Special to TelevisionWeek
Is there really any such thing as family programming anymore?
In May of last year, ABC announced plans to broadcast "programming that an entire family of kids, teens and parents can watch together.'' And earlier this year Federal Communications Commissioner Kevin Martin spoke up for the activists and politicians at the National Association of Television Program Executives convention on behalf of a new tier of "family-friendly shows that parents and children can enjoy together.''
As it turns out, today there are probably more organizations dedicated to keeping America's television screens clear of ...