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Article: [O.sub.2] reviews [pounds sterling]3m direct marketing. (Agencies).(Brief Article)
- Article from:
- Marketing Week
- Article date:
- April 10, 2003
- Author:
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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[O.sub.2] is reviewing its consumer direct marketing business, estimated to be worth about [pounds sterling]3m. The pitch is being run through the AAR.
Direct marketing agencies understood to be pitching for the business include Proximity, Tequila/London, Archibald Ingall Stretton and one of the incumbent agencies, Finex. It is not known whether the other incumbents agencies, Livity and Tullo Marshall Warren, are pitching. [O.sub.2]'s consumer brand marketing team, headed by Susie Moore, is overseeing the pitch.
Historically, [O.sub.2] used a roster of direct marketing agencies, but it has lately cur their number. In January, it consolidated its [pounds ...