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Article: Fox TV online deal to build viewer insight. (News).(Twentieth Century Fox Home Entertainment teams with Freeserve to create a central database of Fox TV-show viewers)(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- April 18, 2003
- Author:
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Twentieth Century Fox Home Entertainment is joining forces with Freeserve to create a central database of Fox TV-show viewers for a new e-marketing onslaught.
Traditionally, Twentieth Century Fox has marketed its different programmes, which include The Simpsons and Buffy the Vampire Slayer, at separate target audiences. But the online initiative, at www.foxtvdvd.co.uk, aims to bring together these markets to boost cross-promotion.
Twentieth Century Fox aims to centralise loyalty, by encouraging fans to register at one portal, the Fox TV DVD club. Members will be able to receive up to date news, celebrity gossip and promotional offers, such as DVDs ...