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Article: A town built by Coco Pops.
- Article from:
- Australasian Business Intelligence
- Article date:
- May 13, 2003
CopyrightCOPYRIGHT 2003 News provided by Comtex. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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May 13, 2003 (B&T - ABIX via COMTEX)
Kellogg launched Coco Pops in Australia as far back as 1959. Therefore, it is not surprising that it was voted as Australia's most recognised cereal brand in a recent survey of 7-14 year olds. Kellogg is making prominent use of the Internet in an attempt to ensure that Coco Pops remains prominent in the mind of young consumers through the use of the "Coco Town" web site. Kellogg's advertising agency, Leo Burnett, has developed a campaign around Coco the Monkey taking on various challengers for the Coco Pops World. ...