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Article: InterContinental Hotels Group Connects With Its Customers Using Cohorts(R); Household-Based Segmentation Enables Relevant Direct Marketing Communications.
- Article from:
- PR Newswire
- Article date:
- May 14, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DENVER -- DENVER, May 14 /PRNewswire/ -- InterContinental Hotels Group has selected Cohorts(R) to help understand its most important customers and create more relevant marketing communications. InterContinental Hotels Group (IHG) owns, operates or franchises more than 3,300 hotels in nearly 100 countries, including InterContinental(R) Hotels & Resorts, Crowne Plaza(R) Hotels and Resorts, Holiday Inn(R), Holiday Inn Express(R) and Staybridge Suites(R).
Cohorts, the household-based segmentation system developed by Looking Glass, Inc., will enable IHG to better define its most valuable customers by matching purchasing habits, channel behaviors, and demographics ...