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Article: Smart Car reviews [pounds sterling]2m brief out of Maher Bird. (Agencies).(Brief Article)
- Article from:
- Marketing Week
- Article date:
- May 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Daimler Chrysler-owned Smart Car is reviewing its [pounds sterling]2m advertising business with Maher Bird Associates. It is understood the company is talking to as many as eight agencies about pitching for the business.
The review is being overseen by marketing manager Samantha Bridger, who was poached from mobile phone company Orange last year to be the car company's top marketer in the UK.
Maher Bird, which is thought to be repitching, has held the account since Smart launched in the UK in 2000. The agency produced outdoor, radio and press campaigns for Smart, promoting both the cars' safety and its low purchase and running costs.
Smart Car ...