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Article: DICK CLARK REACHING OUT TO KIDS MARKET.(Business)
- Article from:
- Daily News (Los Angeles, CA)
- Article date:
- May 20, 2003
CopyrightCOPYRIGHT 2003 Daily News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Brent Hopkins Staff Writer
BURBANK - America's oldest living teenager wants to broaden his appeal to a bunch of 7-year-olds.
Dick Clark Productions Inc. on Monday announced the creation of a children's division that will further diversify its entertainment offerings. The firm plans to emblazon its famed founder's name across its Dick Clark Kids offerings, betting that a half-century worth of brand recognition will help in the crowded market.
``We thought the Dick Clark name would generate interest when seen by parents and grandparents,'' said Jules Haimovitz, vice chairman of DCPI. ``When they're looking at it, it allows it to stand ...
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Article: dick clark restaurants Licenses Third Dining Unit ...
Business Wire;
July 17, 2000 ;
651 words
... ... Calif.--(BUSINESS WIRE)--July 17, 2000 dick clark restaurants, inc., the restaurant subsidiary of dick clark productions, inc. (Nasdaq:DCPI), has licensed a new unit of "Dick Clark's Bandstand -- Food, Spirits & Fun ...
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