Article: SD Card Association bullish on format's future. (Computer Technology).(Secure Digital card)

NEW YORK -- In the space of three years, the Secure Digital card has carved out a sizeable niche in the fiercely competitive removable flash memory market, and its association aims to grow the format's share further in 2003 with higher-capacity cards and related products to expand the format's application.

Touting it as the emerging "defacto" industry standard for removable memory, John Burnham, director of Panasonic's strategic alliance and business development group, and national marketing director for the SD Card Association, said the format has grabbed 19 percent of the worldwide market in 2002, up from 6.9 percent in 2001. Burnham pointed to statistics from ...

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