Article: Yahoo! Mail first to recycle rubbish into junk mail prevention; Dump the Junk Day 22nd May 2003.

M2 PRESSWIRE-21 May 2003-YAHOO!: Yahoo! Mail first to recycle rubbish into junk mail prevention; Dump the Junk Day 22nd May 2003(C)1994-2003 M2 COMMUNICATIONS LTD

RDATE:05212003

Yahoo! today reveals a revolutionary new advertising experiment to support their worldwide anti-spam initiative, Dump the Junk Day. For the first time ever, UK residents are being educated via their rubbish, using branded dustcarts, binmen, bins and bags with tips on combating junk email. The experiment will be given a helping hand by TV`s former EastEnder, Dean Gaffney, made famous in his role as a refuse collector.

Yahoo! Mail`s inspiration for experimenting with this ...

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