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Article: Zildjian realigns marketing under direction of Brad Baker. (People).
- Article from:
- Music Trades
- Article date:
- May 1, 2003
CopyrightCOPYRIGHT 2003 Music Trades Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ZILDJIAN HAS ANNOUNCED a restructuring of its marketing department with two newly created positions. Brad Baker has been named chief marketing officer, and Gregg Stein has been promoted to product manager for sheet cymbals.
Brad Baker comes to Zildjian after more than 20 years with the Gillette Company, most recently as marketing director with responsibility for the market-leading Oral-B toothbrush brand in both the U.S. and Canada. His expertise ranges from strategic planning, new product development, advertising, and retail merchandising, to the development and execution of marketing plans. He also has extensive international experience including managing ...