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Article: Penske Racing, Inc. and Quicken Loans Inc. Announce a Multi-Tiered Marketing Agreement; America's Home Loan Experts join most successful team in Indy car racing history.
- Article from:
- PR Newswire
- Article date:
- May 22, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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INDIANAPOLIS -- INDIANAPOLIS, May 22 /PRNewswire/ -- Penske Racing, Inc. and Quicken Loans Inc., the nation's leading online mortgage lender, announced a multi-tiered marketing and business development agreement designed to leverage the platform of Indy car racing to drive business and brand awareness.
Under the terms of the agreement, Quicken Loans logos will appear on the Marlboro Team Penske cars driven by two-time defending Indianapolis 500 Mile Race winner Helio Castroneves and two-time CART National Champion Gil de Ferran in the Indy Racing League beginning with this week's running of the Indianapolis 500 Mile Race.
"Our association with the most ...