|
|
Article: Berge to import SsangYong.(Berge y Compania S.A. acquires Ssangyong Motor Company Ltd. Spainish distribution rights )
- Article from:
- Automotive News Europe
- Article date:
- May 19, 2003
- Author:
CopyrightCOPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: Paulo Soares de Oliveira
Grupo Berge, Spain's largest independent importer, has acquired most of the SsangYong distribution rights for Spain from rival Intermed.
Berge bought 75 percent of the rights from Intermed for an undisclosed amount. Intermed kept a 25 percent share. Intermed also handles Daihatsu in Spain.
"Spain is SsangYong's biggest European market, and we expect to increase sales from 600 units last year to 1,000 units this year and 1,800 units in 2004," said Rafael Sainz, managing director of SsangYong Spain.
South Korean automaker SsangYong is trying to recover European market share in Europe lost in the 2000 ...