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Article: Shipping out: if you can afford to join the fray, offering online customers free shipping may help you compete. (Net Profits).

Article from:
Entrepreneur
Article date:
June 1, 2003
Author:
Copyright

WHILE FREE SHIPPING HAS BEEN an online promotional tool since the Internet's earliest days, the idea really picked up steam last year when Amazon.com began experimenting with it as a full-time service. Initially, the giant Seattle-based online retailer offered free shipping to customers whose purchases totaled $99 or more. The company later lowered the minimum to $49, and then to $25 last fall--its current offering. (There are some exceptions, however, including apparel, video games and accessories, baby products and certain oversized items.)

Amazon.com is not the only company to offer some form of free shipping to customers. BizRate.com, a shopping comparison ...

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