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Article: Twentieth Television Chooses Lightningcast's Online Streaming Ad Technology for `Good Day Live' Promotional Campaign.

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PR Newswire
Article date:
May 27, 2003
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ALEXANDRIA, Va. -- ALEXANDRIA, Va., May 27 /PRNewswire/ -- Twentieth Television, a division of News Corporation , is the latest media company to take advantage of Lightningcast's MediaThunder(TM) online ad insertion technology to achieve increased exposure and improved reach by using streaming audio and video ad campaigns to augment its traditional advertising efforts.

Lightningcast enabled Twentieth Television to contact hundreds of thousands of viewers in a cost-effective manner, by using existing TV promotion ads, which reinforced its messaging, creating a more efficient and effective ad campaign.

During a recent "sweeps" ratings period, Twentieth ... 







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