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Article: Personal Fortune, End to the U.S. Deficit or World Peace? Taco Bell Encourages Consumers to Give Risk a Chance with the ``Chicken Enchi-Lottery'' Sweepstakes.
- Article from:
- Business Wire
- Article date:
- May 28, 2003
CopyrightCOPYRIGHT 2003 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
IRVINE, Calif.--(BUSINESS WIRE)--May 28, 2003
Americans might be worried about an unstable economy, but according to a new Taco Bell(R) survey, a majority of us are still looking out for "number-one." In fact, when given a choice, more than 180 million people (65 percent) would take a $30 million lottery jackpot over saving the entire U.S. economy.
The Taco Bell survey that looks at attitudes toward life's "big enchiladas" was fielded to launch the company's new Chicken Enchilada Border Bowl(R). Beginning today, Taco Bell fans have a chance to go for the multi-million dollar dream by winning 15,000 lottery tickets or choose a ...