Article: Blue Cross Releases First-Ever Recommendations For Health Plans' Role in Reducing Tobacco Use; 5 C's Can Address Leading Cause of Preventable Death And $75 Billion in Annual Health Care Costs for U.S.

EAGAN, Minn. -- EAGAN, Minn., May 29 /PRNewswire/ -- Blue Cross and Blue Shield of Minnesota (Blue Cross) has released the first ever recommendations for the role of health plans in reducing tobacco use, the leading cause of preventable death in the United States and the cause of $75 billion in annual health care costs.

Tobacco treatment guidelines and best practices exist for health care providers and state public health agencies. But there has been no equivalent set of recommendations specifically for health plans despite a plethora of independent tobacco reduction activities on the part of health plans across the country. The Blue Cross recommendations bridge ...

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