|
|
Article: Rotary embossing: embossing gives labels that extra measure of appeal. Today's converters have a choice between metal and photo polymer embossing dies.
- Article from:
- Label & Narrow Web
- Article date:
- May 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Raised images, type or textures on a label send a message to the consumer: "This is the product you want. This is the one with something extra." That's what the product marketers hope happens at the retail store shelf. To achieve that effect they look for label converters who know about rotary embossing.
"One of the main purposes of a label or package is to gain the customer's attention through visual appeal, brand recognition, competitive shelf advantage and pick-up value," says Nicole Mercer, marketing manager for Universal Engravers Inc. (UEI Group) of Overland Park, KS, whose embossing tools are marketed by RotoMetrics. "One of the primary goals is visual: ...
Related newspaper, magazine, and journal articles:
|
|
Article: New Jersey Inventors Develop Container Walls Embossing Method
US Fed News Service, Including US State News;
October 1, 2007 ;
557 words
... ... metal containers involves clamping over a top edge of an opening into the container using a press carrying complementary embossing dies. The clamping apparatus can be a portable punch press having opposite members on a solid C-shaped frame, one being movable ...
|
|