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Article: Reebok and 50 Cent Continue to Change the Game; Hip-Hop's Hottest Artist and Reebok Form a Partnership That Creates New Energy in the World of Sports and Entertainment.
- Article from:
- Business Wire
- Article date:
- June 3, 2003
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Entertainment Editors/Sports Editors/Business Editors
CANTON, Mass.--(BUSINESS WIRE)--June 3, 2003
Whether he is "In Da Club" or asking "21 Questions," hip-hop phenom 50 Cent has made all the right moves. Today, he and Reebok announce another one: A long-term partnership that includes a signature collection of athletic footwear called the "G-Unit Collection by Rbk." The initial launch of the collection takes place this fall with a limited distribution. This will be followed with a major launch in early 2004.
The collection will feature clean, court-inspired designs that reflect 50 Cent's style and flavor. "Reebok's Rbk Collection is the real ...