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Article: Olivia Signs Strategic Partnership with AAA Travel of Northern California; AAA Travel Broadens Reach Targeting Lesbian and Gay Travelers.
- Article from:
- PR Newswire
- Article date:
- June 4, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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OAKLAND, Calif. -- OAKLAND, Calif., June 4 /PRNewswire/ -- Olivia, the world's largest and best-known provider of travel services for lesbians, and their families and friends, today announced its agreement to partner with AAA Travel of Northern California to further expand their reach to the lesbian and gay markets. Through the agreement, Olivia-trained AAA travel consultants will sell Olivia trips to guests seeking lesbian and gay friendly holidays.
"This alliance with AAA plays a significant role in Olivia's larger business strategy and supports our vision to reach a broader, more diverse audience in the travel arena," said Amy Errett, CEO of Olivia. "Both AAA ...