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Article: Harry Potter & the Order of Searches; Searches on Yahoo! Indicate Harry Potter Readers Staying Loyal Through the Years.
- Article from:
- Business Wire
- Article date:
- June 5, 2003
CopyrightCOPYRIGHT 2003 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors/High-Tech Writers
SUNNYVALE, Calif.--(BUSINESS WIRE)--June 5, 2003
It's been three years since the release of Harry Potter and the Goblet of Fire, the fourth in the popular children's book series, and judging by the searches on Yahoo!(R) Search (http://search.yahoo.com), the magical spell remains unbroken.
When the fourth book launched in 2000, 62 percent of Harry Potter related searches were performed by those age 12 and under compared to just 10 percent in the 13-17 age group. With the June 21, 2003 debut of Harry Potter and the Order of the Phoenix around the corner, searches across all age levels have increased, with the ...