Article: Harry Potter & the Order of Searches; Searches on Yahoo! Indicate Harry Potter Readers Staying Loyal Through the Years.

Business Editors/High-Tech Writers

SUNNYVALE, Calif.--(BUSINESS WIRE)--June 5, 2003

It's been three years since the release of Harry Potter and the Goblet of Fire, the fourth in the popular children's book series, and judging by the searches on Yahoo!(R) Search (http://search.yahoo.com), the magical spell remains unbroken.

When the fourth book launched in 2000, 62 percent of Harry Potter related searches were performed by those age 12 and under compared to just 10 percent in the 13-17 age group. With the June 21, 2003 debut of Harry Potter and the Order of the Phoenix around the corner, searches across all age levels have increased, with the ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!