Article: Junk-mail flood brings the good and bad.(Column)(direct mail problems)

Article: Anthrax phobia: Doesn't anyone love the mail anymore? (Editor's ...
The E-Tactics Letter;  October 1, 2001 ;     700+ words ... ... current climate (although it's too early to tell), e-mail viruses are tame compared to what's been attached to certain direct mail lately." Terrorism augments our need for electronic everything. Now, more than ever, the spotlight is on e-mail and ...

Article: Direct Mail Helps Increase In-Store Visits from ...
Business Wire;  February 7, 2005 ;     700+ words ... ... reveals that 24 percent of adults who read direct mail have visited a store in the past 90 days, prompted by receiving a retailer's direct mail piece (See Figure A). "With the ... have become more receptive to using direct mail to obtain this information, and it ...

Article: Direct mail: A little know-how pays big dividends
The Business Journal - Central New York;  September 14, 1998 ;     700+ words ... ... people think that they can understand direct mail with just a simple grasp of the jargon ... you 1,350 names! Years later, my direct-mail colleagues and I laughed about that ... people with erroneous expectations from direct mail. To some marketing people, it is the ...

Article: Direct mail-an effective and growing media
GATFWORLD;  September 1, 2003 ;     700+ words ... ... PIA members print materials specifically designed for direct mail pieces and many depend on direct mail printing for a sizable portion of their sales. GATF/PIA estimates that direct mail printing accounts for approximately $30 billion in printers ...

Article: Direct mail vs. e-mail: despite its proven track ...
Feedstuffs;  August 8, 2005 ;     700+ words ...WHY would any company use direct mail today? Perhaps the most direct answer is simply that direct mail reaches people--the right people ... web-based companies rely heavily on direct mail to reach prospects. The largest credit ...

Article: Direct mail: a love/hate relationship. (Canadian ...
Direct Marketing;  October 1, 1991 ;     700+ words ...There were 13 billion pieces of direct mail distributed in Canada in 1990 and seven ... Canadian consumers like the fact that direct mail helps them to save money or to get good ... mention the "money saving" aspect of direct mail. Clearly related to what consumers ...

Article: Direct mail: still a reliable source for consumer ...
Audience Development;  March 1, 2009 ;     700+ words ... ... and paper costs, one would think that direct mail would get put on the back burner ... publishers still, in fact, swear by direct mail as an important marketing tactic, especially ... or isn't) effecting their use of direct mail and what they're doing to better target ...