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Article: Signage is key to successful shopping center marketing.
- Article from:
- Real Estate Weekly
- Article date:
- May 28, 2003
- Author:
CopyrightCOPYRIGHT 2003 Hagedorn Publication. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Savvy shopping center owners and their managers recognize the importance of keeping property image up to date in today's competitive environment. And when it comes to attracting consumer interest at a particular shopping center, the old adage that touts the importance of first impressions remains tried and true.
To this end, signage -- the first shopping center component that meets the customer's eye -- is among the most critical tools in successful marketing. As such, it should be a priority when planning property upgrades on any scale. Even the most sophisticated modernizations fall short if the signage has not been updated adequately.
On the other ...
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Article: SHOPPING CENTER IDEA CAME AND NEVER ...
The Capital Times (Madison, WI);
April 26, 2004 ;
700+ words
...The modern concept of a shopping center, where several stores are ... materialize until the Madison East Shopping Center was built in the 2700 block ... Avenue in 1949 and the Shorewood Shopping Center was constructed in the 3200 ...
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