Article: Coming full circle: Gathering knowledge throughout the supply chain improves decision-making. (Supply Chain Management).(Supply Chain Common Operating Picture is a collaborative logistics Web site that integrates all Air Force supply chain processes )

Supply chain management systems are designed to take care of the logistics end of the product distribution cycle--making sure, for example, that the order from the retailer for 500 gizmos arrives at the retailer in time for the weekend sale. But what if the order is lost in transit, or it arrives damaged, or the sale goes so well that the manufacturer needs to ramp up production to meet demand? Getting the information from the supply chain system back to headquarters--and into the production system, marketing database and accounting systems, just to name a few--is crucial to better decision-making and to providing a more accurate picture of the supply chain.

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