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Article: Broadcast ads may soon be self-regulated. (Media).(Brief Article)
- Article from:
- Marketing Week
- Article date:
- May 22, 2003
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Communications "super-regulator" Ofcom "welcomes" proposals for the self-regulation of broadcast advertising, following a model similar to that of the the Advertising Standards Authority (ASA), which regulates non-broadcast advertising.
Speaking at the Advertising Association's (AA) annual lunch this week, Ofcom chairman Lord Currie said: "The Communications Bill gives Ofcom a 'mini-handbook' of guidance on good regulatory principles. I welcome that and in particular welcome the duty we have to encourage effective self-regulation."
Last year, a taskforce comprising advertisers, agencies and broadcasters was put together to develop recommendations for ...