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Article: 7th generation Honda Accord boasts complete design change.(Motoring Section)
- Article from:
- Manila Bulletin
- Article date:
- June 5, 2003
CopyrightCOPYRIGHT 2003 Manila Bulletin Publishing Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: ARIS R. ILAGAN
Watch out Toyota Camry and Nissan Cefiro fans!
Honda Cars Philippines, Inc. (HCPI) unveiled last Monday its seventh generation Honda Accord i-VTEC that boasts of a complete design change in its bid to again dominate the competitive mid-luxury sedan segment.
With its predecessor 1999 VTEC 2.0-L and 2.3-L, the Honda Accord entered the local market with an aggressive marketing strategy but the market for 2.0-liter sedans was just too tight. Imagine, the Accord wrestling with other compact and mid-luxury models with last year?s figures of only 14 percent market share for 2.0-liter variants, compared to the 47 percent ...