|
|
Article: Bandai America Propels Strawberry Shortcake to Success; New Strawberry Shortcake Dolls Are Flying Off Store Shelves, Demonstrating The Toy Company's Successful Expansion in the Girls' Toy Category.
- Article from:
- PR Newswire
- Article date:
- June 9, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
CYPRESS, Calif. -- CYPRESS, Calif., June 9 /PRNewswire/ -- Recognized as a leader in the boys action figure and model kit categories, Bandai America Incorporated finds itself in familiar territory yet again -- but this time it's in the girl's aisle. As master toy licensee for Strawberry Shortcake, Bandai America was one of the first to re-introduce new products based on the fresh, contemporary look of the scented phenomenon.
"Bandai has consistently topped the sales chart with its Gundam brand in the model kit category, and Power Rangers has been the best selling male action brand of the 1990s, 2000 and 2001," said Sean McGowan, veteran toy industry analyst with ...