Article: Sales per square foot can help determine potential sales.

David Connor, CPF, thinks more framers need to think of their frame shops and galleries as real businesses, not necessarily just as hobbies. "After you have been in business for a while, you have to be cognizant of generating new revenue with the space you have, or move to a new location."

Connor owns C&C Gallery and Artica Gallery (www.ccgalleries .com), both in Massachusetts. He explains that net profit is directly tied to sales per square foot, and owners need to maximize the use of their rented space. "As business owners, we need to generate as much income per square foot as possible," he says. And, each of Connor's stores has a different approach in how to ...

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