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Article: Women's salads boost sales at McDonald's. (Food/Beverages).(Brief Article)
- Article from:
- Marketing to Women: Addressing Women and Women's Sensibilities
- Article date:
- June 1, 2003
CopyrightCOPYRIGHT 2003 EPM Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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McDonald's recent introduction of premium salads, with advertising aimed squarely at women, has given the company a 1.3% sales boost already, reports Bloomberg News. The increase, measured between March and April 2003, is the first sales gain the company has enjoyed in 14 months. The company is planning additional efforts to expand its offerings of healthier menu ...
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