Article: CEO of Checkers Drive-In Aims to Grow Market Share against Burger Behemoths.

By Andrew Meadows, Tampa Tribune, Fla. Knight Ridder/Tribune Business News

Jun. 7--TAMPA, Fla.-- Keith Sirois is no stranger to the restaurant industry and the hard work it commands.

In the 1970s, while managing a Denny's on Detroit's hardscrabble Eight Mile Road, he once spent 36 straight hours working.

Sirois took time off only to grab a few Zs in an empty booth. The rest of the time was spent slinging hash, busing tables and keeping the restaurant running.

"It's tough, but if you like people you like the restaurant industry," said Sirois, 51, the new president and chief executive officer of Checkers Drive-In Restaurants. "I ...

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