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Article: CK(SM) Vision Correction Gains Share of Baby Boomer Spending, Finds Place Among Popular 'Rejuvenation' Procedures; Opportunity to Leave Glasses Behind Has Strong Appeal for Baby Boomers Nationwide, Even in Tough Economy.
- Article from:
- PR Newswire
- Article date:
- June 10, 2003
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IRVINE, Calif. -- IRVINE, Calif., June 10 /PRNewswire/ -- While many Americans have cut spending in today's economic climate, there is one area where consumers are spending in record numbers: non-laser vision correction.
The CK(SM) (Conductive Keratoplasty(SM)) procedure, approved by the U.S. Food and Drug Administration (FDA) in April 2002, is attracting Baby Boomers with disposable income who want to leave their glasses behind, as they invest in rejuvenation procedures that leave them looking as young as they feel. Since CK's approval, more than 12,000 procedures have been performed nationwide, at an average cost of $1,500 per eye.
CK is the first ...