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Article: SOMETHING FUNNY?\ HUMOR IN ADVERTISING CAN BE EFFECTIVE, BUT RISKY.(Business)
- Article from:
- The Cincinnati Post (Cincinnati, OH)
- Article date:
- June 9, 2003
- Author:
CopyrightCOPYRIGHT 2003 The Cincinnati Post. All rights reserved. Reproduced with the permission of Dialog LLC by Gale Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Greg Paeth Post staff reporter
Bruce Carlson remembers the health club billboard in California as if he had passed it five minutes earlier.
The message: "When the aliens come, they'll eat the fat ones first."
Catchy. Funny. Effective in delivering a message about slimming down.
And ultimately so controversial that the health club ended its campaign early, Carlson said.
Carlson, who does freelance work in the advertising business in Cincinnati, and other members of The Post's Advertising Roundtable, agreed the billboard is a good example of the risks involved in using humor in advertising.
Although plenty of ...