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Article: Strawberry Shortcake is a ``Scent-Sation''; The Popular Doll is Slated to Make Dollars and ``Scents'' in 2003.
- Article from:
- Business Wire
- Article date:
- June 10, 2003
CopyrightCOPYRIGHT 2003 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business & Entertainment Editors
Licensing 2003
BURBANK, Calif.--(BUSINESS WIRE)--June 10, 2003
Re-launched a few months ago with a fresh new look, early estimates demonstrate that Strawberry Shortcake is on track to exceed expectations, DIC Entertainment and American Greetings announced today, compared to her introduction in 1980 when she went on to make $100 million in sales in her first year, and more than $1.2 billion after five years.
"There are 45 licensees either in-market experiencing double-digit sell-though ratios or in development for the big fourth quarter push," said Nancy Bassett, senior vice president, worldwide ...