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Article: De Beers' new direction: answers to some frequently asked questions.(De Beers Botswana Mining Company (Proprietary) Ltd.)(Company Profile)
- Article from:
- Jewelers Circular Keystone
- Article date:
- June 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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There was a time, not long ago, when De Beers called itself a "monopoly of an unusual kind." It was the classic "big ship": It didn't move fast and was clumsy when it tried. But like so many other aspects of De Beers, that's no longer true. This month, the company formally kicks off "Supplier of Choice," the strategy that radically reshapes De Beers--and, by implication, the industry.
Even before its launch, "Supplier of Choice" has had a profound impact. Every time you hear about a sightholder launching another initiative--and expect to hear even more such announcements in coming months--credit "Supplier of Choice" and the new demand-directed De Beers. But what ...