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Article: Pier Silvio Berlusconi: his plans, strategy.(for Italy's television industry)(Biography)
- Article from:
- Video Age International
- Article date:
- May 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 TV Trade Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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If old timers do not recognize Mediaset's executive lineup any more, it is because Pier Silvio Berlusconi, the 34-year-old second-born son of TV pioneer and Italy's Prime Minister, Silvio Berlusconi, decided to put his own stamp on the multinational entertainment group. Even before he made his mark on programming, he succeeded in replacing the old guard with executives attuned to his views.
The new Berlusconi on the TV scene has a clear picture of his key objectives and he's forceful in implementing them: To guarantee high returns to Mediaset's shareholders, while creating a "compact company climate with a strong team spirit." To give you a better idea, he said, ...