Article: UHT milk sales fall.

Brazil, Jun 11, 2003 (Gazeta Mercantil/SABI via COMTEX)

Launched in 1972 in Brazil, UHT milk reached success only in the 90's. Since then, the UHT milk's market share jumped from 4,4% in 1990 to 74% in 2002. With that, the country counted on further than100 brands in 2002. Elege is the second largest producer of UHT milk in Brazil. However, the strong competition transformed the product into a commodity and it caused a drop in the prices. Small-sized dairy products companies stopped the operations and ...

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