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Article: ... And a smile. (work place).(Coca-Cola Enterprises' Tampa, Florida office redesigned by ASD)
- Article from:
- Interior Design
- Article date:
- May 15, 2003
- Author:
CopyrightCOPYRIGHT 2003 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HOW DO YOU BRAND AN OFFICE for a company with the most recognizable product name on earth? For Coca-Cola Enterprises, the soft drink's largest bottler worldwide, ASD abstracted logos and accentuated the bubbly side of life. "One of their big concerns was to brand the space but not overdo Coke--there's such a rich body of images to draw from," says ASD principal and vice president Bryan Hunt.
Located in two buildings in Tampa, Florida, the office consolidates North American accounting divisions in a combined 96,000 square feet. The 10-foot ceilings, and windows on all sides made the raw spaces ideal for ASD. The designers added few walls or partitions and even ...